Designing trust into a marketplace where money moves before trust exists.

Orla3 is a UK marketplace connecting people with professional videographers. The challenge wasn't simply finding someone to film an event. It was creating enough trust for two strangers to agree on a brief, exchange money, deliver finished work, and resolve issues when expectations weren't met.

As the sole product designer, I designed both sides of the marketplace, from discovery and booking to escrow, delivery, amendments, payments, and post-booking management. The product had to make the transaction understandable for first-time buyers while giving videographers control over their availability, enquiries, pricing, and work.

Orla3 launched in the UK with 500 videographers joining the platform at launch, with escrow and structured handover at the centre of the experience.

Industry: Marketplace
Project Stage: Launched 2025
Role: Product Designer
Timeline: 2 Months
Services Provided: Product Design

Orla3, feed with a videographer showcase — Discovering a videographer; showreel, price range, and availability.

Orla3, choosing shoot location, date, and estimated duration — Pricing complexity stays behind a simpler question for the buyer.

Orla3, an open question about the video brief — The brief begins as a plain question, not a form.

Orla3, confirm and pay with escrow and a full price breakdown — The full financial commitment is visible before the buyer pays.

Orla3, reviewing the delivered work with accept, amend, or decline — One screen resolves the most important moment between buyer and seller.

Orla3, describing the amendments needed on delivered work — Marketplace rules surface at the moment they affect the transaction.

Orla3, a declined video preview with the payment held — A decline keeps the payment in escrow, not with the seller.

Orla3, a reason-for-declining dialog with set reasons and a required explanation — Declining is structured: a set reason and a written explanation for the seller.

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